It's been a tricky year for Influencer Marketing.
Bloggers Unveiled changed the way we thought about the business of blogging. But what started out as a project to ensure bloggers and influencers were following ASAI guidelines soon turned into a toxic and negative account that seemed to bash people at any opportunity.
We were constantly being shown the fails, mistakes and questionable qualities of influencers across the country - things turned sour very quickly.
With the festive season well and truly here, let's spread some positivity.
At the end of the day, bloggers are business men and women, they've taken a step away from a conventional lifestyle and they've been able to make it work - look, fair play to them.
I go to events every night of the week in my job and more often times than none, it's flocked with influencers. Some of course, are not as joyful and friendly as one would hope but most are actually lovely.
Here's some sound people who I've met along the way that I wish were my full-time mates:
I've met Anouska on numerous occasions and out of everyone, she's the one I actually feel like I've become proper friends with.
She's an insanely passionate and super talented and I get a little buzz of inspiration when I'm around her.
The first time I met her she had such presence, all eyes were on her but she was so chill and friendly.
She's a top-class gal.
2. Tara Povey
Something that's key for me is if I meet a blogger at one event, that I'll feel comfortable approaching them to say hello at another.
This is exactly how it is with Tara Povey.
Tara's a sweetheart, she's just a normal gal - there's no notions about her.
3. James Patrice
James Patrice is a lovely bloke.
He's got a great energy and positivity about him and seems like really good craic.
I've only ever met him briefly, but every time he's been a delight.
4. Sarah Hanrahan
What I like about Sarah is she's super real, there's no "OMGGG HIIIIIII" with her - she's just really down to earth.
It seems like she's someone who doesn't feel the need to suck up to anyone, she's just herself - like it or not.
She's also really interesting and has a lot to say which is a winner in my books.
5. Ciara O Doherty
Ciara's a good chick.
She always replies to messages which is so important. If an audience is supporting you, you need to make sure you show appreciation, which she does.
She's very approachable too.
6. Laura Young
Laura lays it all out - from bodily functions to beauty. She's always honest, open and real.
In person, she's just the same.
7. Aoife Dooley
Aoife is absolutely gas.
She's super chatty, so friendly and great craic.
8. Tara Makeup
When I met Tara we were at an event and she brought her mam along as her plus one, which is beyond cute.
She was super nice, really polite and down to earth.
Also let's just take a moment for how beautiful she is.
9. Gastro Gays
There's no one else I'd rather have a dinner party with than these two.
Russell and Patrick are the definition of foodies so I could literally talk to them for hours.
They're so fun to be around and just the nicest guys, not to mention insanely talented.
10. James Kavanagh
I've never met him myself, but I've only ever heard great things so he has to be a part of this list.
He's so enjoyable to watch online and I've been told he's super professional, always great on shoots and really confident (without being a d*ck about it).
Good vibes all round!
Have missed out on any?
HEADER IMAGE: @i_come_undone @gastrogays