Brought to you by Bushmills Irish Whiskey Please drink responsibly. Over 18s only. While Camden Street boasts a healthy offering of pubs, none are quite tied to the history of the street like Devitt’s. Dating back more than 150 years, much like Bushmills, it is steeped in history, serving generation after generation. 78 Lower Camden […]
Brought to you by Diageo Ireland. Over 18s only. Please drink responsibly. Guinness 0.0 Bartenders’ Race will take to the streets of Dublin 8 as part of The Liberties Festival 2026. A much-loved Dublin tradition is being revived this July, as part of the Liberties Festival 2026. At this year’s Liberties Festival, the Guinness 0.0 […]
Brought to you by Cairn Community Games Here’s how you can get involved in the action, and support your local community. For almost six decades, Community Games have been on a mission to boost the participation of young people in sport and arts, with stacked calendars of events that not only promote health, fitness and […]
This DAP parody perfectly sums up our feelings about Dry January.
Irish rappers Evans Junior and Celaviedmai have teamed up with So.Beer to promote Dry Ass Pinty for Dry January with this gas parody of one of the biggest songs of last year. Filmed in famous Irish spots such as Bray Bowl and The Liberties, there are also appearances from Irish dancers, comics and social media stars Fabu D and Michael Fry.
Rapping about a deathly hangover we have all experienced, Evans Junior and Celaviedmai quite hilariously explain to us why we should go dry this January with So.Beer.
So.Beer is a non-alcoholic lager that has built-in immune support, packed with complex B-vitamins, minerals and The Naked Collective's immunoboost formula that comes in two flavours; Light Refreshing and Grapefruit. So, it's a beer with benefits. The only one, in fact. The So.Beer formulation has actually been proven to boost the immune system and promote good health in over 50 scientific studies.
With no additives and a refreshing light lager taste, it's a pretty great way to do Dry January this year. Each can contains 250mg of beta-glucans, B vitamins (B2,3,6,7, 9 and 12) and minerals. Some of the benefits include improved general immune health, protection against the harmful effects of stress and healthy energy levels. Plus, it’s vegan, low in sugar and low in calories (40 kcals per can).
Speaking about the rap video Catherina Butler, Joint CEO said:
"The DAP message is what we all need to hear in Ireland this January. Lots of us overdo it during Christmas, and especially with the challenges that we faced in 2020, a Dry January is more important than ever!
"In creating the DAP video, we wanted to showcase the best in young Irish rap and dance talent. Taking inspiration from one of the most well-known rap tracks of 2020, we want DAP to be an anthem for health and wellness in 2021!
So.Beer is available in stores across Ireland and online here.
Speaking about the rap video Catherina Butler, Joint CEO said:
"The DAP message is what we all need to hear in Ireland this January. Lots of us overdo it during Christmas, and especially with the challenges that we faced in 2020, a Dry January is more important than ever!
"In creating the DAP video, we wanted to showcase the best in young Irish rap and dance talent. Taking inspiration from one of the most well-known rap tracks of 2020, we want DAP to be an anthem for health and wellness in 2021!
So.Beer is available in stores across Ireland and online here.