Fair play to Paddy Power, this is class.
The newly-crowned heavyweight boxing champion of the world caused controversy recently after he publicly made homophobic remarks.
The BBC Sports Personality of the Year Awards were even picketed by gay rights campaigners who opposed the boxer's nomination.
So Paddy Power did what they do best and pulled a public stunt that ripped the absolute piss out of Fury at the award ceremony.
Well played, Paddy.