This Box Of Cereal Is €13 In Fallon & Byrne

We've seen some ridiculous prices in Dublin in our time, and here's another one for the list.

Today FM's Ed Smith stumbled upon this pricey Apple Jacks snack in Fallon & Byrne on Exchequer Street yesterday and took a picture for Twitter.

Of course, the breakfast food obviously commands this high price because it's been imported from the States, but could you ever justify spending that kind of money on cereal? Let us know in the comments.

H/T JOE.ie.

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