Two weeks ago, one of Dublin's most creative doughnut companies, as Dublin Doughnut Co. announced that it was "an end of an era" and they were shutting their doors.
Owner of Dublin Doughnut Co. Hilary Quinn said that she was "all too aware of the saturation of the doughnut market in Dublin", and so became the first casualty of the doughnut trend.
Over the past few years, the tasty doughy treats have surged in popularity. You can hardly walk down a main street in Dublin without seeing at least one doughnut store.
Have we reached peak doughnut?
According to Lisa Quinlan, owner of the Rolling Donut chain, we really have.
“I think definitely that’s it now. I really, really do.” she tells Fora. ”I think it would be silly if someone else thinks of getting into it, to be honest.
“It’s a case of the best will survive, and I’m in this for good. I don’t think demand for doughnuts will disappear overnight. I know burrito companies that are still doing quite well", she added.
Just like the freakshake trend, it seems likely that doughnuts won't stick around forever, or at least not as many of them. Only the best and most creative doughnut companies will survive the market saturation, and Dublin will be left with the creme de la creme of doughnuts.
We love 'em, so here's hoping the best doughnut wins.