A Guy From Derry Managed To Get Selfridges To Print 'Arsemuck' On A Jar Of Nutella

"Yeah, it's an Irish name..."

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This is some top-level trolling.

Some of you may recall the personalised Nutella service in Brown Thomas in the run up to Christmas. Well, other department stores across the UK and Europe were also offering this service.

Seamas O'Reilly, a Derry man based in London, managed to get some very sneaky rude words printed on Nutella jars at Selfridges. 

According to Mashable, he even managed to convince Selfridges staff that 'Arsemuck' was an old Irish name. What a champ!

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Written By

Fíodhna Horan Murphy

Fíodhna is deputy editor of Lovin Dublin and the Lovin Group. She's mad into music, gigs, cans by the canal and anything leopard print.