@madzhungrybelly Irish street food has landed in London 🇮🇪🍗 In this new series I’m going to tell you all about the food traders that need to be on your radar in 2024! 🙏. First up is Emerald Eats who have been taking London by storm with their chicken fillet rolls, curry chips and spice bags 👀. I went down to check them out at Kerb at Cowcross Yards, the lunch time rush was no joke and these guys had a huuuuge queue forming by 12:30. The weekends at Broadway Market are just the same but even longer apparently 😅. The chicken fillet roll was banging and the chicken was soooo crispy and so juicy inside, for £8 it’s great value imo. #irishstreetfood #ireland #chickenfilletroll #londonfood #cheapeats ♬ Irish Jig - Irish Pub Society

Deli food isn't "bangin'" or "heaven" - it's a necessity, something that by its nature is perpetually scaldy and this remains true even if the spice bag is €100 (we're looking at you, Hang Dai) or if the jambon is made with creamy Toonsbridge and imported mortadella. It's still something you eat with last night's fake eyelashes hanging off your cheek, or after waking up on a stranger's sofa with genitals drawn on your forehead in sharpie. All this isn't to say Brits can't try the cuisine for themselves; it is after all, impossible to stop the English dipping their toes into other cultures and picking up whatever they like - it's just that they'll never understand it the way we do. Deli food is nuanced, complex. Yes, it can be the thing that drags you out of your pit of despair after a particularly rough night, or taxing day at work, but it's also nasty - we've all seen deli rashers that look like they should be taken away in a zip lock as forensic evidence. Like many of the things we love about Ireland, deli food is by nature a little bit shit, and it's hard to describe the cultural significance of 5 mini sausage rolls that are 98% overly flaky pastry to anyone who favours a herby Cumberland over a pure and perfect Superquinn link.

I once heard tell of a lad at a Centra near Leopardstown racecourse at about 9am, still in a suit ordering a sausage roll in a wrap with sweet chilli sauce, grimly following the order up with "please, it's been a rough night". That's a culinary combo no one outside of Ireland will ever understand, no matter how many "Irish street food" stands grace the streets of South London. It's the kind of order that James Joyce would have found a way to weave into Ulysses if he was writing it today. I'm not even saying it's something I want to gatekeep - deli food is one of those things that's neither good nor bad. It's just part of our culture, something that feels safe and threatening all at once (if you've ever been brave enough to order a deli egg, you know exactly what I mean).

@chriskentcomic They say you’re never more than 6 feet from a sandwich in Ireland ☘️ #irish #chickenfilletroll #sandwiches #irishabroad☘️ #irishinlondon🇮🇪 #irishsandwich #standup #comedy #chriskent #centra #supervalu #fyp #foryou #foryoupage ♬ original sound - Chris kent

Maybe it's the rising success of Irish actors beyond in Hollywood that has everyone gasping for a bitta Irish culture - the trend of journalists insisting upon quizzing Andrew Scott and Barry Keoghan about what they have in their chicken fillet rolls may have been heavily parodied by our country's finest front-facing-camera comedians, but it seems to have incited a ripple effect in the UK - those not native to our land are now curious about our national sambo, and looking to get in on the action themselves. Maybe it's like when Paul Mescal put GAA shorts on the map back in 2020, and it's only a matter of time before we see Gucci launch a collection of leather chicken fillet roll baguettes.