It was once said that to name something is an act of love - and it's true.
However, to name something you also want to seem hip, cool and down with the kids.
Here is a small selection of clever canine names relevant to the past few months, worthy of any noble steed...
For the pooch who's a bit of a dope.
In honour of one of Ireland's greatest exports, Saoirse Ronan.
To honour a great.
In order to promote further sassy behaviour in 2016 and beyond.
It is back, after all.
It's the very least you could do.
For this pup could break your heart if he really wanted to.
Or, equally as effective, boatclub.
Cute, ideal if they're black or white AND destined for greatness as it's a superfood.
If your dog looks like they could take you down in 13 seconds.
Because dogs with people names are hilarious. And it will give you a reason never to forget this.