What do you do when you've devoted years of your life towards building a home studio and recording an album – only to realise that today's music industry is no place for a small fish?
That's the challenge Dublin musician Anderson faced upon completion of his self-produced debut Patterns. So instead of giving up, he took a novel approach to getting his music out to the public.
This video is hilarious, uplifting and a perfect little reminder of how we Irish are pretty much the most unbreakable people on the planet – and it's about to take over the internet. So go share it, and help show that musicians still have some sway in the music industry.
Oh – and if you like the tunes in the video as much as we did, you can check out Anderson's website here.