The New Tourist Information Office Is An Apple Store In Disguise

If you’ve ever been into the old Tourist Information Office on Suffolk Street you’ll know that it was a stuffy old building. It’s the one opposite O’Neills and the post office that usually had a cordon of Spanish students smoking and wearing shades in March. To keep pace with the new modern Ireland with our multi-national tech companies, burger culture and trendy restaurants, Fáilte Ireland have rebranded and moved their office to a smaller building next door at 25 Suffolk Street.

They’ve drawn inspiration from Apple stores across the world (you could easily think it was an extension of the nearby Apple retailer CompuB) with huge white walls and striking visuals. This is a bold move and one that should be applauded as they put a focus on rich media content and a simple UI for young tech savvy visitors to feel at home. The office includes free Wi-Fi (essential), real time updates on a “social media wall” and helpful staff to help those who prefer to deal with a good old fashioned human. Hats off as this is another addition to a great modern Dublin up there with any city in the world.