At a first glance, it looks like vandalism.
And at a second glance, it looks like some very dodgy Photoshoppery.
But in fact, there's a very good reason why companies, venues and even emergency services have been displaying their logos with missing letters on Twitter today.
— The GAA (@officialgaa) August 15, 2016
— Iarnród Éireann (@IrishRail) August 15, 2016
— Dublin Fire Brigade (@DubFireBrigade) August 15, 2016
— Carzone (@CarzoneIE) August 15, 2016
The messages form part of the international #MissingType campaign, in which the letters A, O and B are being 'removed' from logos to support the need for blood donations across the world.
Very clever indeed, eh?
For more information on blood donations in Ireland, you can click here.