This could be the best, and most beautiful, social media stunt we’ve ever seen in Dublin.
And it’s all by wonderful Ranelagh restaurant, Brioche.
I stumbled across the murals and was intrigued so I gave them a buzz and spoke Brioche’s manager, Patrick McArdle, who explained that the murals are all part of Brioche’s rebranding and relaunch.
But he also explained how the murals were built – day by day, ingredient by ingredient. Just like a chef would build a dish.
What an incredible idea!? Check out the process below.
It started with an empty plate
And day by day, component by component, it came to life
Until finally… they were complete.
We have the starter:
The main course:
But all dishes must be devoured, and that’s exactly what will happen next.
Forks will appear – while the food disappears.
I really, really love this idea! If that wasn’t already obvious.
The stunning artwork was created by Rabbit Hole street art producers, who are responsible for a load of other unreal street art promotions around Dublin.
That’s not all…
The murals are all part of a competition by Brioche as part of their rebrand. Here’s how to enter:
- Take a photo of one of the dishes, located at each of the spots featured on the map below.
- Post the photo to Instagram and tag @BriocheRanelagh and use the hashtag #BriocheRanelagh.
The winner will get to attend a gala dining event in Brioche with a friend.