The issue of body image in fashion is a very contentious one and it's a debate that is raging again after the release of Zara's latest ad.
The fashion retailer, which has several branches in Dublin, launched the campaign to promote its denim range with the slogan 'Love Your Curves'.
However, the ad has received a huge backlash online as it features two slim models.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
The original tweet from Today FM's Muireann O'Connell (above) received over 7,000 retweets since it was published yesterday.
Zara has yet to make a comment on the issue.